WHO ARE YOU STOPPING FOR?

No Smoking Day Bus Tour

Creating a meaningful legacy around a single day of the year is a challenge. We worked closely with NHS Islington and the Tobacco Alliance to find out what would really drive people towards setting a quit date on No Smoking Day. We recruited from the diverse communities of smokers via street teams, asked smokers to nominate a person they would stop for and celebrated their success with a joyous bus tour of Islington to really shout about it.