FEEL GOOD INSIDE

Promoting Behavioural Change in the Home

People feel it is their right to smoke at home, but insight directed us to focus on their children’s rights ‘to a healthy childhood’ and not wishing to appear like a patronising parent, dispensed with traditional media vehicles. We delivered our message through community representatives, the children’s centres, LARPs and community organisations while employing the help of the Middlesex Cricket Board to bring alive festival interventions. It worked; the message was viewed over 158,000 times within target areas.