PLAY IT SAFE

Delivering Sexual Health Advice to Teenagers

Bath & North East Somerset needed to promote safe sex and asked young people to design their brand ‘SAFE’ to make their service more accessible. Our challenge was to get the ‘SAFE’ message out to the youth quickly and directly through media that they would take notice of. We created a Battle of the Bands called ‘Play It Safe’ at Moles in Bath, which established youth affinity for the SAFE brand with messages delivered through a credible voice via Heart FM interviews/podcasts, MySpace.com competition and a superfly event MC.