MAKE SMOKING HISTORY

Recruiting From Deprived Communities

The common cause of smoking poverty originated within the afro-caribbean community so we enlisted local boy made-good Daddy Ernie from Choice FM. Ernie successfully quit using the service, talked it up on air and attended
events to help our team generate to a total
of 5,505 leads resulting in 2,433 quitters
smashing the 2009 Department
of Health target of 1,873 for the
FIRST TIME EVER!